I put messages out there that start with why and they talk about what I believe. They go on to demonstrate and give examples. If it resonates with others, those with whom it resonates will share it with their friends and say, "This inspired me. You should watch it. You should read this."
Simon SinekLeaders are the ones who have the courage to go first, to put themselves at personal risk to open a path for others to follow.
Simon Sinek