I'm very prescriptive about who I work with. I'm very clear about what I believe. If they believe what I believe I will work with them. If they say things like, "Convince me we should do this." I walk away.

Panic causes tunnel vision. Calm acceptance of danger allows us to more easily assess the situation and see the options.

Value is not determined by those who set the price. Value is determined by those who choose to pay it.

Stories are attempts to share our values and beliefs. Storytelling is worthwhile when it tells what we stand for.

What I say is join me and be part of the army and find ways that maybe even I haven't thought of I haven't even thought of to help spread this message and inspire people to do what inspires them. That's what I need you to do.

Hearing is listening to what is said. Listening is hearing what isn't said.

Too many people write books because they want to be a New York Times best-seller. They want the glory and the fame.