Fight against something and you focus on the thing you hate. Fight for something and you focus on the thing you love.
Simon SinekThough there are lessons that can be learned about becoming a great leader, most exist inherently in the bellies of those who lead.
Simon SinekBecause a true sense of purpose is deeply emotional, it serves as a compass to guide us to act in a way completely consistent with our values and beliefs. Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.
Simon SinekA why has to be for others. It's something you give to the world. It's the reason your friends love you because this is the thing that you give them and it fulfills them. This is the reason your clients love you or your fans love you because you give them something. It's something to offer, that's what the why is.
Simon Sinek