Value is a perception not a calculation. Value is something people feel, not something we tell them they get

I go into every meeting, into every room and for every speech understanding the standard deviation, the Bell Curve. I know there are about 10-15 percent of people in the room, who say, "I've been trying to say this for years. Finally. I agree. Yes, yes, yes." I know there are about 15 percent of the people in the room who think I'm an idiot, who think I don't know what I'm talking about, who think I'm naive or I have oversimplified everything. The majority who are open to the ideal.

The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.

Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.

I don't care about convincing the people who think I'm naive or an idiot.

A great leader will never sacrifice the people for the numbers.

Pushing yourself to be the best is unsustainable. Simply push yourself to be better than the day before.