Value is a perception not a calculation. Value is something people feel, not something we tell them they get

To operate based on conviction and belief requires an acceptance that your actions could get you fired. This is different from pig-headed bravado, and it is different from putting the company at risk.

What you do is proof of what you believe.

During World War II, the pilot losses were staggering. In some bombing raids, as many as 80% of the planes that left did not return.

You [should] persist even though there are some short-term stresses and even though there is some uncertainty, because it's the right thing to do.

Leave America and you'll find that the consumers in many other countries enjoy watching advertising. Not because the products are better, but because the ads are produced to be entertaining. Sometimes they are funny. Sometimes they are dramatic. Sometimes they are just beautiful.

Corporate culture matters. How management chooses to treat its people impacts everything - for better or for worse.