Halloween is one of my favorite days of the year. I have a strict rule: I don't work on Halloween and I won't travel on Halloween. Not for any reason.
Simon SinekFollowing takes why. Transactions take what. It has to be real. It has to be the same for writing a book.
Simon SinekThose who lead inspire us Whether they are individuals or organizations, we follow those who lead not because we have to but because we want to.
Simon SinekAll these companies that grew to any sizable proportions were all founded with a belief or a cause bigger than their products or services. It was their products or services that helped them bring that cause to life.
Simon Sinek