Directions are instructions given to explain how. Direction is a vision offered to explain why.
Simon SinekA leader's job is not to do the work for others; it's to help others figure out how to do it themselves, to get things done and to succeed beyond what they thought possible.
Simon SinekWal-Mart's size and scale is so vast they literally have the ability to change the face of the entire country. If Wal-Mart were to make a decision tomorrow to refuse to sell a single product made with partially hydrogenated oils, for example, we'd probably see rates from heart disease decline a few years later. That's how powerful Wal-Mart is.
Simon Sinek