Trust doesn't develop from always doing the right thing. Trust comes from taking responsibility when we do the wrong thing.

There are two types of claims: those based on hard numbers and those based on slippery numbers.

The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.

If you care, do something. If you don't care, please stay out of the way of those who do.

Leaders volunteer to go first into danger. Their willingness to sacrifice for us is the reason we're inspired to follow.

I have to have an impact. That's what drives me to practice to make sure my words are clear and my stories are compelling. Right. Because it matters.

Complaining begets more complaints. Anger begets more anger. And optimism begets more optimism.