When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone.
Simon SinekVery few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
Simon SinekDuring World War II, the pilot losses were staggering. In some bombing raids, as many as 80% of the planes that left did not return.
Simon SinekWhen we are in groups, when we are surrounded by people who believe what we believe, trust emerges and our very survival and progress goes up.
Simon Sinek