Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.
Simon SinekDuring World War II, the pilot losses were staggering. In some bombing raids, as many as 80% of the planes that left did not return.
Simon Sinek