If I walk into a room of 500 people, my standard is, if I can't give 400 or 450 of you something, a language or a new way of seeing something, then I have failed. If I get 100 of you, I am a failure. I have to get a majority.
Simon SinekTrust is maintained when values and beliefs are actively managed. If companies do not actively work to keep clarity, discipline and consistency in balance, then trust starts to break down.
Simon SinekFor values or guiding principles to be truly effective they have to be verbs. It's not "integrity," it's "always do the right thing." It's not "innovation," it's "look at the problem from a different angle." Articulating our values as verbs gives us a clear idea - we have a clear idea of how to act in any situation.
Simon Sinek