Trust doesn't develop from always doing the right thing. Trust comes from taking responsibility when we do the wrong thing.
Simon SinekFollowing takes why. Transactions take what. It has to be real. It has to be the same for writing a book.
Simon SinekEntrepreneurs must be practical experts. They needn't set out to be subject matter experts in what they do; they must set out to solve a problem or pursue some cause or purpose greater than themselves.
Simon Sinek