We should always choose to work with people we love. They are the ones who will watch our back and our future.
Simon SinekIf you talk about what you believe, you will attract those who believe what you believe.
Simon SinekTrust is maintained when values and beliefs are actively managed. If companies do not actively work to keep clarity, discipline and consistency in balance, then trust starts to break down.
Simon SinekPilots, to a large degree, are like salesmen. They have to be confident to be good at their jobs. They have to practice relentlessly and plan out all the scenarios of the things that could happen when they're out there. Nothing is more important than preparation. They are also mighty competitive, both as individuals and as squadrons.
Simon SinekThere's only one why. You only have one why, and your why is fully formed by the time you're 17, 18 or 19years old, maybe even earlier. The rest of your life are simply opportunities to either live in or out of balance and the career choices we make and the decisions we make in our lives either put us in balance with our why, which makes us happy, fulfilled and inspired. Or it puts us out of our why, which makes us frustrated, stressed out and sometimes we fail.
Simon SinekLeading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow youโnot because they have to, not because they are paid to, but because they want to.
Simon Sinek