There are two types of claims: those based on hard numbers and those based on slippery numbers.
Simon SinekTrust emerges when we have a sense that another person or organization is driven by things other than their own self-gain.
Simon SinekWe should invest in people not ideas. A good idea is often destroyed by bad people and good people can always make a bad idea better.
Simon SinekPurpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.
Simon Sinek