Nike doesn't want to make products for everyone - they want to make products for champions.
Simon SinekNotoriously outspoken, his sentences always punctuated with profanities, General George S. Patton was the epitome of what a leader should be like - or so he thought. Patton believed a leader should look and act tough, so he cultivated his image and his personality to match his philosophy.
Simon SinekGood marketing speaks to human beings - the way human beings understand and take in information.
Simon Sinek