Leadership is neither a rank nor a title. It is a choice. The choice to provide care and protection for those for whom we are responsible.

Those who lead inspire us Whether they are individuals or organizations, we follow those who lead not because we have to but because we want to.

Stand for people. Not a product or service or metric or number. If we stand for real, living, breathing people, we will change the world.

I go into every meeting, into every room and for every speech understanding the standard deviation, the Bell Curve. I know there are about 10-15 percent of people in the room, who say, "I've been trying to say this for years. Finally. I agree. Yes, yes, yes." I know there are about 15 percent of the people in the room who think I'm an idiot, who think I don't know what I'm talking about, who think I'm naive or I have oversimplified everything. The majority who are open to the ideal.

Words may inspire, but only ACTION creates change. Most of us live our lives by accident - we live life as it happens. Fulfillment comes when we live our lives on purpose.

All these companies that grew to any sizable proportions were all founded with a belief or a cause bigger than their products or services. It was their products or services that helped them bring that cause to life.

What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world.