Leadership is neither a rank nor a title. It is a choice. The choice to provide care and protection for those for whom we are responsible.

Actions speak louder than words. All companies say they care, right? But few actually exercise that care.

Good marketing offers us a view of the world. Bad marketing offers us a product to buy.

There is a difference between offering a service and being willing to serve. They may both include giving but only one is generous.

We pursue exercise even though empirically we see no benefit from the energy we're spending and we're hurting. So empirically we should quit. The why is exactly the same thing. You persist even though there are some short-term stresses and even though there is some uncertainty.

We don’t do business with companies. We do business with people.

I don't consider myself an expert in the why. I don't consider myself an expert in leadership. I consider myself a student of leadership and I consider myself a student of the why. I'm constantly learning and I'm constantly looking for opportunities where it it will fail.