If you don't understand people, you don't understand business.

If everything goes right, we get a good experience. If everything goes wrong, we get a good story.

We invest in things like the future, like our children, like education. In other words, we invest in things that we understand we will not see an immediate return of investment but everybody knows it will have a positive impact and you can easily measure it over the course of time. Your why is exactly the same thing.

If you want to feel happy, do something for yourself. If you want to feel fulfilled, do something for someone else.

All organizations start with WHY, but only the great ones keep their WHY clear year after year.

You [should] persist even though there are some short-term stresses and even though there is some uncertainty, because it's the right thing to do.

Bad leaders care about who is right. Good leaders care about what is right