If you don't understand people, you don't understand business.

The concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why." "They need to learn their why." "That politician needs to understand his why." We talk about it as a noun. That never existed prior to 2009. That never existed prior to 2006 when I first started articulating it. This is the most amazing thing to me. It has now become a concept. It's part of the way we think about businesses and transactions and decisions.

When or if we "quote, unquote" do not like our work, it is probably because we do not feel safe where we go to work. So when you say, what can we do?, the irony is that the best thing we can do is, well one option, is to quit.

What you do simply proves what you believe.

The value of emotions comes from sharing them, not just having them.

Leadership is about pointing in the direction, articulating a vision of the world that does not yet exist. Then asking help from others to insure that vision happens.

The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.