People who go to work to be a part of the cause don't go home. They are home. Now - who wants to quit?

The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.

Bad leaders care about who is right. Good leaders care about what is right

When I present, I cheat. I only talk about things I care about.

The mind can be convinced, but the heart must be won.

Stand for people. Not a product or service or metric or number. If we stand for real, living, breathing people, we will change the world.

If you're interested in a book that will steadily grow and sell for a very long time, I promise you I will give you that.