Nike doesn't want to make products for everyone - they want to make products for champions.

Nobody writes a book to get rich. It's like speaking.

Entrepreneurs see the thing they want or need, then try to figure out a process of how to get it. People who shouldn't be entrepreneurs see the standard process they need to go through to get the thing they want or need then decide if they want to go through that process.

The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.

All the great organizations in the world, all have a sense of why that organization does what it does.

During World War II, the pilot losses were staggering. In some bombing raids, as many as 80% of the planes that left did not return.

Life is beautiful not because of the things we see or do. Life is beautiful because of the people we meet.