Nike doesn't want to make products for everyone - they want to make products for champions.

Most people think leadership is about being in charge. Most people think leadership is about having all the answers and being the most intelligent person or the most qualified person in the room. The irony is that it is the complete opposite. Leadership is about empowering others to achieve things they did not think possible. Leadership is about pointing in the direction, articulating a vision of the world that does not yet exist. Then asking help from others to insure that vision happens.

If you sell what you do, you're a vendor. If you sell why you do it, you're a brand.

A team is not a group of people that work together. A team is a group of people that trust each other.

Unhealthy cultures create addiction. Healthy cultures create social bonds.

When a player has a slump, we do not trade them, we coach them. It is the same with our employees.

I never wanted to be a public speaker.