Nike doesn't want to make products for everyone - they want to make products for champions.

People will do as they are told by someone who outranks them, but they will only follow someone they believe in.

I never imagined working with CEOs, congressmen or the military, yet I make regular visits to the Pentagon, stop by the Capitol now and then and sit down with leaders of all kinds of companies.

There are leaders, and there are those who lead.

To succeed takes more than the desire to win. It also takes the acceptance that we could fail.

Some good leaders are rough around the edges and some leaders are difficult. Some have difficult personalities and some are really nice to be around, but those are not the qualifications. The qualifications are their desire to see us achieve more, their desire to push us to be the best we can be. Not for their selfish gain, but because they believe that we have something to offer.

Hire people inspired to achieve something big over people who demand something big before they feel inspired.