Trust is maintained when values and beliefs are actively managed. If companies do not actively work to keep clarity, discipline and consistency in balance, then trust starts to break down.
Simon SinekDisney is one of the best hotel companies in the world. Yet they have never and will never open a casino on the Vegas strip.
Simon SinekListening is not understanding the words of the question asked, listening is understanding why the question was asked in the first place.
Simon SinekWal-Mart's size and scale is so vast they literally have the ability to change the face of the entire country. If Wal-Mart were to make a decision tomorrow to refuse to sell a single product made with partially hydrogenated oils, for example, we'd probably see rates from heart disease decline a few years later. That's how powerful Wal-Mart is.
Simon Sinek