Nike doesn't want to make products for everyone - they want to make products for champions.

Leading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to.

Time and energy. Those are the most valuable sacrifices leaders can make.

We can make up for lost money, but we can't make up for lost time.

Instead of showing up to let everyone know how great we are, show up to find out how great everyone else is.

When my books came out, they started selling but they started selling at a relatively consistent but low pace. And they started to pick up the pace.

If you have the opportunity to do amazing things in your life, I strongly encourage you to invite someone to join you.