Entrepreneurs see the thing they want or need, then try to figure out a process of how to get it. People who shouldn't be entrepreneurs see the standard process they need to go through to get the thing they want or need then decide if they want to go through that process.
Simon SinekThe goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.
Simon SinekAll the great organizations in the world, all have a sense of why that organization does what it does.
Simon Sinek