Anyone can sell product by dropping their prices, but it does not breed loyalty.

Courage isn't inside; it's external. It comes from someone else telling you they believe in you.

It is a luxury to put our interests first. It is an honor to put the interests of others before our own.

Pilots have their names painted just beneath the canopy of their aircraft. This gives the pilot a sense of ownership for his or her jet. What's more, like cars, each aircraft has its own personality, so it's important for a pilot to get to know and love his aircraft.

Some in management positions operate as if they are in a tree of monkeys. They make sure that everyone at the top of the tree looking down sees only smiles. But all too often, those at the bottom looking up see only asses.

We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.

I'm very clear about what I believe.