Actions speak louder than words. All companies say they care, right? But few actually exercise that care.

Stories are attempts to share our values and beliefs. Storytelling is worthwhile when it tells what we stand for.

The value of our lives is not determined by what we do for ourselves. The value of our lives is determined by what we do for others.

For values or guiding principles to be truly effective they have to be verbs. It's not "integrity," it's "always do the right thing." It's not "innovation," it's "look at the problem from a different angle." Articulating our values as verbs gives us a clear idea - we have a clear idea of how to act in any situation.

Give someone responsibility and they will do their best. Make them accountable and they will do even better.

When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from.

It's always the organizations that are resource constrained that come up with the good ideas to win.