Sometimes we give too much too soon. Sometimes we hold back for too long. This is our beautiful dance. Our imperfect dance. This is the dance that makes us human.
Simon SinekWork hard to seem infallible and others will work to find our flaws. Admit our shortcomings and others will work to help us be infallible.
Simon SinekWhen we accept the fact that we can't do everything, we are more willing to ask for and accept help when we do anything.
Simon SinekFollowing takes why. Transactions take what. It has to be real. It has to be the same for writing a book.
Simon SinekYou have to write a book because you believe it has helped you, because you believe it has helped others personally and you are dying to share with it others because you know it will add value to their lives. You write it for them like a gift. You don't want anything from them. You don't want them to do anything for you. You don't even care if they all share the book with their friends, they don't all have to buy them. You're just dying to share this idea with people. Your challenge is to write it in a way that is compelling, enjoyable to read so that they will get the idea.
Simon Sinek