Your work is your own private megaphone to tell the world what you believe.

You have to be careful what you think you know.

Leadership is not achieved by an individual. Leadership is bestowed by the group.

Great leaders state out loud what they intend to do and in doing so, they get things done.

I never imagined I'd be working with government, or military or politicians or big companies. None of this stuff I'm doing was on any business plan anywhere ever.

The concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why." "They need to learn their why." "That politician needs to understand his why." We talk about it as a noun. That never existed prior to 2009. That never existed prior to 2006 when I first started articulating it. This is the most amazing thing to me. It has now become a concept. It's part of the way we think about businesses and transactions and decisions.

Leaders volunteer to go first into danger. Their willingness to sacrifice for us is the reason we're inspired to follow.