Leadership is about pointing in the direction, articulating a vision of the world that does not yet exist. Then asking help from others to insure that vision happens.

Listening is not understanding the words of the question asked, listening is understanding why the question was asked in the first place.

We last longer if we compete against ourselves for the good of others instead of competing against others for the good of ourselves.

Good marketing offers us a view of the world. Bad marketing offers us a product to buy.

Work with people who believe what you believe.

We pursue exercise even though empirically we see no benefit from the energy we're spending and we're hurting. So empirically we should quit. The why is exactly the same thing. You persist even though there are some short-term stresses and even though there is some uncertainty.

We have no choice, we must all die. How we live, however, is entirely of our choosing.