We pursue exercise even though empirically we see no benefit from the energy we're spending and we're hurting. So empirically we should quit. The why is exactly the same thing. You persist even though there are some short-term stresses and even though there is some uncertainty.
Simon SinekVision is a destination - a fixed point to which we focus all effort. Strategy is a route - an adaptable path to get us where we want to go.
Simon Sinek