The responsibility of leadership is not taken, it is given. Only when others choose to follow us can we truly lead.

Innovation is not born from the dream, innovation is born from the struggle

The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.

A boss wants to pay for results, an employee wants recognition for effort. If a boss recognizes effort, they will get even better results.

There is a difference between giving directions and giving direction.

Pilots, to a large degree, are like salesmen. They have to be confident to be good at their jobs. They have to practice relentlessly and plan out all the scenarios of the things that could happen when they're out there. Nothing is more important than preparation. They are also mighty competitive, both as individuals and as squadrons.

The true value of a leader is not measured by the work they do. A leader's true value is measured by the work they inspire others to do.