There are two types of claims: those based on hard numbers and those based on slippery numbers.
Simon SinekVision is the ability to talk about the future with such clarity it is as if we are talking about the past.
Simon SinekThere's only one why. You only have one why, and your why is fully formed by the time you're 17, 18 or 19years old, maybe even earlier. The rest of your life are simply opportunities to either live in or out of balance and the career choices we make and the decisions we make in our lives either put us in balance with our why, which makes us happy, fulfilled and inspired. Or it puts us out of our why, which makes us frustrated, stressed out and sometimes we fail.
Simon Sinek