A true friend is someone with whom protocol is no longer necessary.

Work with people who believe what you believe.

If I walk into a room of 500 people, my standard is, if I can't give 400 or 450 of you something, a language or a new way of seeing something, then I have failed. If I get 100 of you, I am a failure. I have to get a majority.

I'm very prescriptive about who I work with.

When we are in groups, when we are surrounded by people who believe what we believe, trust emerges and our very survival and progress goes up.

Following takes why. Transactions take what. It has to be real. It has to be the same for writing a book.

I find, when you're an optimist, life has a funny way of looking after you.