Good marketing speaks to human beings - the way human beings understand and take in information.
Simon SinekBabe Ruth was not afraid to strike out. And it was this fearlessness that contributed to his remarkable career.
Simon SinekSometimes we give too much too soon. Sometimes we hold back for too long. This is our beautiful dance. Our imperfect dance. This is the dance that makes us human.
Simon SinekTrust is maintained when values and beliefs are actively managed. If companies do not actively work to keep clarity, discipline and consistency in balance, then trust starts to break down.
Simon SinekWhen I was in college, my school newspaper accepted an ad from a Holocaust revisionist organization. This would have been offensive on most college campuses across the country, but I went to a school with a very large Jewish population, so the ad, as you might expect, stirred absolute outrage.
Simon Sinek