Trust emerges when we have a sense that another person or organization is driven by things other than their own self-gain.

The value of our lives is not determined by what we do for ourselves. The value of our lives is determined by what we do for others.

When people are financially invested, they want a return. When people are emotionally invested, they want to contribute.

There are two kinds of experts: academic experts and practical experts. One is not better than the other, but they are very different, and each offers very different value.

When we can communicate from the inside out, we're talking directly to the part of the brain that controls behavior, and then we allow people to rationalize it with the tangible things we say and do. This is where gut decisions come from.

I don't hire any companies or ask any of my friends to write reviews for me on Amazon when I have a book come out so they can drive up my ratings on Amazon. I don't have a publicist.

All organizations start with WHY, but only the great ones keep their WHY clear year after year. Those who forget WHY they were founded show up to the race every day to outdo someone else instead of to outdo themselves. The pursuit, for those who lose sight of WHY they are running the race, is for the medal or to beat someone else.