Leaders don't convince people to follow them. Leaders walk forward alone and those who want to go down their path decide to follow.
Simon SinekPursue the thing inside us and others will help us. Pursue the things outside us and others will compete with us.
Simon SinekFor values or guiding principles to be truly effective they have to be verbs. It's not "integrity," it's "always do the right thing." It's not "innovation," it's "look at the problem from a different angle." Articulating our values as verbs gives us a clear idea - we have a clear idea of how to act in any situation.
Simon Sinek