The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.
Simon SinekI only have one why, and my challenge is to make sure the things I say and the things I do remain consistent for as often and as long as possible.
Simon SinekThe challenge of the unknown future is so much more exciting than the stories of the accomplished past.
Simon Sinek