Start with why. And work really hard to make sure you're consistent.
If you're looking for a New York Times best-seller, I may or may not give you that.
All organizations start with WHY, but only the great ones keep their WHY clear year after year.
Great leaders are willing to sacrifice the numbers to save the people. Poor leaders sacrifice the people to save the numbers.
It's better to have a great team than a team of greats.
Leadership is a choice to protect the person to the left of us, and protect the person to the right of us, and sometimes that may come at a cost. It may cost us our benefits, it may cost us our comfort, it may sometimes cost us our perks, whatever it is, credit.