Directions are instructions given to explain how. Direction is a vision offered to explain why.
Simon SinekEntrepreneurs must be practical experts. They needn't set out to be subject matter experts in what they do; they must set out to solve a problem or pursue some cause or purpose greater than themselves.
Simon SinekIf you care, do something. If you don't care, please stay out of the way of those who do.
Simon SinekThere are leaders, and there are those who lead. Leaders are those who hold a position of power or authority. But those who lead are those who inspire us. And it's those who start with why, that have the ability to inspire those around them or find others who inspire them.
Simon Sinek