I'm pretty confident the why works now. When it first began, somebody said to me: "Will this work in big business?" I said, "I don't know. Let's try." Somebody said will this work in entrepreneurs, relationships or government and military. I said, "I don't know. Let's try." I kept applying the scientific method. I had a theory. I kept applying that theory, looking for opportunities to fail and it kept working.
Simon SinekGreat leaders must have two things: a vision of the world that does not yet exist and the ability to communicate that vision clearly.
Simon SinekLeadership is a way of thinking, a way of acting and, most importantly, a way of communicating.
Simon SinekA leader's job is not to do the work for others; it's to help others figure out how to do it themselves, to get things done and to succeed beyond what they thought possible.
Simon SinekSystems and processes are essential to keep the crusade going, but they should not replace the crusade.
Simon Sinek