I'm pretty confident the why works now. When it first began, somebody said to me: "Will this work in big business?" I said, "I don't know. Let's try." Somebody said will this work in entrepreneurs, relationships or government and military. I said, "I don't know. Let's try." I kept applying the scientific method. I had a theory. I kept applying that theory, looking for opportunities to fail and it kept working.
Simon SinekI cannot tell you on a day to day basis that there's a return on investment. I can tell you if you stick with it, absolutely in a few months things will start to change. It starts to change slowly. Things start to get a little easier. As the momentum builds it becomes bigger and bigger.
Simon SinekTo operate based on conviction and belief requires an acceptance that your actions could get you fired. This is different from pig-headed bravado, and it is different from putting the company at risk.
Simon Sinek