I'm pretty confident the why works now. When it first began, somebody said to me: "Will this work in big business?" I said, "I don't know. Let's try." Somebody said will this work in entrepreneurs, relationships or government and military. I said, "I don't know. Let's try." I kept applying the scientific method. I had a theory. I kept applying that theory, looking for opportunities to fail and it kept working.
Simon SinekWe should never let reality interfere with our dreams. Reality can't see what we can see.
Simon SinekIf our parents fixed everything for us and did not allow us to do anything on our own, or intervened every single time, we would all grow up to be completely dependent.
Simon SinekValue is a perception not a calculation. Value is something people feel, not something we tell them they get
Simon Sinek