True love exists in business. It's when Employee and Employer are amazingly grateful to have each other. We should all have true love at work.

Look down from as high as possible. Look ahead as far as you can see. Then decide what to do.

Offer someone the opportunity to rebuild a company or reinvent an industry as the primary incentive, and it will attract those drawn to the challenge first and the money second.

The concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why." "They need to learn their why." "That politician needs to understand his why." We talk about it as a noun. That never existed prior to 2009. That never existed prior to 2006 when I first started articulating it. This is the most amazing thing to me. It has now become a concept. It's part of the way we think about businesses and transactions and decisions.

We think leadership is about rank and power, but better to think of leadership as the responsibility for other human beings. That leadership and rank may not go together. So it manifests in this remarkable way.

What I say is join me and be part of the army and find ways that maybe even I haven't thought of I haven't even thought of to help spread this message and inspire people to do what inspires them. That's what I need you to do.

We learn most not from all of the things that go right. We learn most when everything goes wrong.