Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
Simon SinekHumility, I have learned, must never be confused with meekness. Humility is being open to the ideas of others.
Simon SinekWorking hard for something we don't care about is called stress; working hard for somthing we love is called passion.
Simon SinekPilots, to a large degree, are like salesmen. They have to be confident to be good at their jobs. They have to practice relentlessly and plan out all the scenarios of the things that could happen when they're out there. Nothing is more important than preparation. They are also mighty competitive, both as individuals and as squadrons.
Simon Sinek