We think leadership is about rank and power, but better to think of leadership as the responsibility for other human beings. That leadership and rank may not go together. So it manifests in this remarkable way.

Good listeners have a huge advantage. For one, when they engage in conversation, they make people 'feel' heard. They 'feel' that someone really understands their wants, needs and desires. And for good reason; a good listener does care to understand.

The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.

There is a difference between giving directions and giving direction.

The ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed to serve. So the ads they produce make their clients happy... but infuriate the rest of us.

What I understand about this concept of why is that it functions exactly the same way as parenting or exercise or any of these things we claim to invest in.

You have to have a patience for relationships.