Great leaders don't need to act tough. Their confidence and humility serve to underscore their toughness.
Simon SinekYou'll never see the president carry his own luggage, and why? Because even though we know he has luggage, it would reduce his stature if he was too much like us. We need to think of our leaders as being above us, even though they must still relate to us.
Simon SinekI think most people are inherently interested in how their brain works, in what makes them tick.
Simon Sinek