Good marketing speaks to human beings - the way human beings understand and take in information.

We must all try to empathize before we criticize. Ask someone what's wrong before telling them they are wrong.

Our vision is only actionable if we share it. Without sharing, it’s just a figment of our imagination.

Risk deters those who see what they could lose. Those focused on the gain see it as a necessary part of their journey, even if the possibility of loss exists.

Leadership is not a rank or a position, it is a choice - a choice to look after the person to the left of us & the person to the right of us.

When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone.

Leadership is not about the next election, it's about the next generation.