We should invest in people not ideas. A good idea is often destroyed by bad people and good people can always make a bad idea better.

When leaders care less about their people, their people will be careless.

The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.

I don't care about preaching to the converted.

When you explain to people what you're trying to do, as opposed to just making demands or delegating tasks, you can build instant trust, even if it's just for that short time you're on the phone.

The goal is not simply to 'work hard, play hard.' The goal is to make our work and our play indistinguishab le.

A why has to be for others. It's something you give to the world. It's the reason your friends love you because this is the thing that you give them and it fulfills them. This is the reason your clients love you or your fans love you because you give them something. It's something to offer, that's what the why is.