Trust doesn't develop from always doing the right thing. Trust comes from taking responsibility when we do the wrong thing.
Simon SinekAuthenticity is more than speaking; Authenticity is also about doing. Every decision we make says something about who we are.
Simon SinekTrust is maintained when values and beliefs are actively managed. If companies do not actively work to keep clarity, discipline and consistency in balance, then trust starts to break down.
Simon Sinek