Time and energy. Those are the most valuable sacrifices leaders can make.

Our reputations do not come from how we talk about ourselves. Our reputations come from how others talk about us.

We have no choice, we must all die. How we live, however, is entirely of our choosing.

TiVo and other digital recording devices have confounded advertisers. The ad industry sees the technology as a threat to their product.

Fight against something and you focus on the thing you hate. Fight for something and you focus on the thing you love.

The concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why." "They need to learn their why." "That politician needs to understand his why." We talk about it as a noun. That never existed prior to 2009. That never existed prior to 2006 when I first started articulating it. This is the most amazing thing to me. It has now become a concept. It's part of the way we think about businesses and transactions and decisions.

Customers will never love a company until its employees love it first.