When you start with why, which decision you make becomes very easy. It is so hard to do when you may suffer a short term loss or you may lose out on some short term gain. But in the long run it's way more powerful and way more stable.

Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating.

I don't care about convincing the people who think I'm naive or an idiot.

The most effective leaders are actually better at guarding against danger when they acknowledge it that it exists. Cowards, in contrast, cling to the hope that failure will never happen and may be sloppy in the face of danger - not because they don't acknowledge that it exists, but because they are just too afraid of it to look it in the eye.

There are two types of claims: those based on hard numbers and those based on slippery numbers.

What I thought I developed all of those years ago was a pattern to understand communication.

Great leaders don't blame the tools they are given. Great leaders work to sharpen them.