Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating.
Simon SinekThe most effective leaders are actually better at guarding against danger when they acknowledge it that it exists. Cowards, in contrast, cling to the hope that failure will never happen and may be sloppy in the face of danger - not because they don't acknowledge that it exists, but because they are just too afraid of it to look it in the eye.
Simon SinekThere are two types of claims: those based on hard numbers and those based on slippery numbers.
Simon Sinek