When you start with why, which decision you make becomes very easy. It is so hard to do when you may suffer a short term loss or you may lose out on some short term gain. But in the long run it's way more powerful and way more stable.

If you're interested in a book that will steadily grow and sell for a very long time, I promise you I will give you that.

What I'm doing is obeying the law of diffusion of innovations.

If someone's performance is down we do not say, 'Hey pick up your things here.' We do not yell and scream at them, we say, 'Are you okay?' The idea of putting our financials goal aside for one minute to express empathy for the human being for that work and saying, 'Are you okay?' That is part of the sacrifice.

Happy employees ensure happy customers. And happy customers ensure happy shareholders—in that order.

Work with people who believe what you believe.

The true value of a leader is not measured by the work they do. A leader's true value is measured by the work they inspire others to do.