Nike doesn't want to make products for everyone - they want to make products for champions.
Simon SinekInspire people to do the things that inspire them and, together, we can change our world.
Simon SinekThe goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.
Simon SinekThe next time someone starts listing all the reasons an idea won't work or can't happen, ask them to give 3 reasons it can.
Simon Sinek