We must be clear about where we’re going if we want anyone to help us get there.

Nike doesn't want to make products for everyone - they want to make products for champions.

Inspire people to do the things that inspire them and, together, we can change our world.

The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.

The next time someone starts listing all the reasons an idea won't work or can't happen, ask them to give 3 reasons it can.

The goal is not to do business with everybody who needs what you have. The goal is to do business with people who believe what you believe.

It doesn't matter how much we know, it matters how clearly others can understand what we know.