Leading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow youโnot because they have to, not because they are paid to, but because they want to.
Simon SinekThere are two types of claims: those based on hard numbers and those based on slippery numbers.
Simon SinekWe should never let reality interfere with our dreams. Reality can't see what we can see.
Simon SinekAll these companies that grew to any sizable proportions were all founded with a belief or a cause bigger than their products or services. It was their products or services that helped them bring that cause to life.
Simon SinekWalt Disney had a very clear sense of why. He was about happiness. Remember when Disney was founded, it was during war. People said that life sucked. And he said, "No." He was an eternal optimist who said: "Life is beautiful. It's about giving. It's about family." Look what happened. His cause grew and people committed themselves to helping him grow the Disney why and it was hugely successful.
Simon Sinek