Every single organization - or career, for that matter - exists on three levels: WHAT you do, HOW you do it and WHY you do it.

I'm pretty confident the why works now. When it first began, somebody said to me: "Will this work in big business?" I said, "I don't know. Let's try." Somebody said will this work in entrepreneurs, relationships or government and military. I said, "I don't know. Let's try." I kept applying the scientific method. I had a theory. I kept applying that theory, looking for opportunities to fail and it kept working.

The single best machine to measure trust is a human being. We haven't figured out a metric that works better than our own sort of, like, 'There's something fishy about you.'

If you sell what you do, you're a vendor. If you sell why you do it, you're a brand.

Leadership is like exercise. Do it everyday, the results take time but you will see them. It's the little things.

To succeed takes more than the desire to win. It also takes the acceptance that we could fail.

Leadership is not a rank or a position, it is a choice - a choice to look after the person to the left of us & the person to the right of us.