Leave America and you'll find that the consumers in many other countries enjoy watching advertising. Not because the products are better, but because the ads are produced to be entertaining. Sometimes they are funny. Sometimes they are dramatic. Sometimes they are just beautiful.

When we are selective about doing business only with those who believe in our WHY, trust emerges.

Working hard for something we don't care about is called stress; working hard for somthing we love is called passion.

The single best machine to measure trust is a human being. We haven't figured out a metric that works better than our own sort of, like, 'There's something fishy about you.'

What is a company that believes in good, clean family entertainment doing making R-rated pictures.

Pursue the thing inside us and others will help us. Pursue the things outside us and others will compete with us.

Entrepreneurs must be practical experts. They needn't set out to be subject matter experts in what they do; they must set out to solve a problem or pursue some cause or purpose greater than themselves.