What I understand about this concept of why is that it functions exactly the same way as parenting or exercise or any of these things we claim to invest in.
Simon SinekAll these companies that grew to any sizable proportions were all founded with a belief or a cause bigger than their products or services. It was their products or services that helped them bring that cause to life.
Simon SinekChampions are not the ones who always win races - champions are the ones who get out there and try. And try harder the next time. And even harder the next time. 'Champion' is a state of mind. They are devoted. They compete to best themselves as much if not more than they compete to best others. Champions are not just athletes.
Simon Sinek