What I understand about this concept of why is that it functions exactly the same way as parenting or exercise or any of these things we claim to invest in.
Simon SinekVery few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
Simon SinekDon't quit. Never give up trying to build the world you can see, even if others can't see it. Listen to your drum and your drum only. It's the one that makes the sweetest sound.
Simon Sinek