Those who lead inspire us Whether they are individuals or organizations, we follow those who lead not because we have to but because we want to.
Simon SinekThe responsibility of leadership is not taken, it is given. Only when others choose to follow us can we truly lead.
Simon SinekAll organizations start with WHY, but only the great ones keep their WHY clear year after year.
Simon SinekEvery single organization - or career, for that matter - exists on three levels: WHAT you do, HOW you do it and WHY you do it.
Simon SinekWhen I was in college, my school newspaper accepted an ad from a Holocaust revisionist organization. This would have been offensive on most college campuses across the country, but I went to a school with a very large Jewish population, so the ad, as you might expect, stirred absolute outrage.
Simon Sinek