You have to write a book because you believe it has helped you, because you believe it has helped others personally and you are dying to share with it others because you know it will add value to their lives. You write it for them like a gift. You don't want anything from them. You don't want them to do anything for you. You don't even care if they all share the book with their friends, they don't all have to buy them. You're just dying to share this idea with people. Your challenge is to write it in a way that is compelling, enjoyable to read so that they will get the idea.

Stand for people. Not a product or service or metric or number. If we stand for real, living, breathing people, we will change the world.

Leadership is about empowering others to achieve things they did not think possible.

Though there are lessons that can be learned about becoming a great leader, most exist inherently in the bellies of those who lead.

If we inspire people, they will give us more than we asked for. If we manipulate them, they will give us exactly what we paid for

Most organizations only focus on WHAT they do and HOW they do it - tactics and strategies - and they aren't even aware that this thing called the WHY exists. Focusing on only two pieces of a three piece puzzle leaves an organization, or a career, inherently out of balance. Being out of balance, only operating on two of the three pieces, shows up in different ways - increased stress, loss of passion, obsession with what your competition is doing, being forced to play the price game, trouble differentiating. These are all signs that the WHY is missing.

You have to write a book because you believe it has helped you, because you believe it has helped others personally and you are dying to share with it others because you know it will add value to their lives. You write it for them like a gift. You don't want anything from them. You don't want them to do anything for you. You don't even care if they all share the book with their friends, they don't all have to buy them. You're just dying to share this idea with people. Your challenge is to write it in a way that is compelling, enjoyable to read so that they will get the idea.