There is no decision that we can make that doesn't come with some sort of balance or sacrifice.
Simon SinekWe call them leaders because they go first, because they take the risk before anybody else does, because they will choose to sacrifice so their people will be safe and protected.
Simon SinekThose in pursuit of Why are inspired to do what is right. Those in pursuit of What are driven to do what is easy.
Simon SinekStarbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.
Simon Sinek