Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.

It's important to slow down, every now and then, for no other reason than to call someone to say 'Hi.' It doesn't have to be a long conversation. Just calling out of the blue does more to let someone know you still care about them than nearly anything else.

Leadership is a choice. It's not a rank, it's a choice. I know many people who are at the top of their organization who have authority. We have to do what they say because they have authority over us. But they're not leaders. We wouldn't follow them. They may be at the top of the company but they're not leaders.

If you're looking for a New York Times best-seller, I may or may not give you that.

In the military, they give medals for people who are willing to sacrifice themselves so that others may survive. In business, we give bonuses to people who sacrifice others.

When you start with why, which decision you make becomes very easy. It is so hard to do when you may suffer a short term loss or you may lose out on some short term gain. But in the long run it's way more powerful and way more stable.

A parent does not do everything for their kid. A parent that does everything for their kid produces a kid with no self-confidence.