Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.
Simon SinekWhen we help ourselves, we find moments of happiness. When we help others, we find lasting fulfillment.
Simon SinekBabe Ruth was not afraid to strike out. And it was this fearlessness that contributed to his remarkable career.
Simon Sinek