Those in pursuit of Why are inspired to do what is right. Those in pursuit of What are driven to do what is easy.

I don't care about preaching to the converted.

Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.

If you're going to undertake any project, like a book, you have to show up to give.

The world is a bell curve. Classroom test scores, employee performance in a company or how many people really, really like you. No matter the population you're studying, they always fit neatly across the standard deviations of the famous bell curve.

The trick to balance is to not make sacrificing important things become the norm.

Some see risk as a reason not to try. Some see it as an obstacle to overcome. The risk is the same; to try or not depends on your perspective.