Those in pursuit of Why are inspired to do what is right. Those in pursuit of What are driven to do what is easy.

I'm pretty confident the why works now. When it first began, somebody said to me: "Will this work in big business?" I said, "I don't know. Let's try." Somebody said will this work in entrepreneurs, relationships or government and military. I said, "I don't know. Let's try." I kept applying the scientific method. I had a theory. I kept applying that theory, looking for opportunities to fail and it kept working.

No one knows everything. But together, we know a whole lot.

Stories are attempts to share our values and beliefs. Storytelling is worthwhile when it tells what we stand for.

When I was a kid, I was a bit of a space geek. I loved the space program and all things NASA. I would read books about our solar system; I had pictures of the Space Shuttle on my bedroom wall. And yes, I even went to Space Camp.

My job is to preach and preach and preach.

A leader's job is not just to get the best out of their people-a leader's job is to make more leaders.