Champions are not the ones who always win races - champions are the ones who get out there and try. And try harder the next time. And even harder the next time. 'Champion' is a state of mind. They are devoted. They compete to best themselves as much if not more than they compete to best others. Champions are not just athletes.

If we inspire people, they will give us more than we asked for. If we manipulate them, they will give us exactly what we paid for

If you're looking for a New York Times best-seller, I may or may not give you that.

I was always curious why certain marketing worked and some marketing did not.

I never imagined I'd be working with government, or military or politicians or big companies. None of this stuff I'm doing was on any business plan anywhere ever.

And when a leader embraces their responsibility to care for people instead of caring for numbers, then people will follow, solve problems and see to it that that leader’s vision comes to life the right way, a stable way and not the expedient way.

We last longer if we compete against ourselves for the good of others instead of competing against others for the good of ourselves.