Profit isn't a purpose, it's a result. To have purpose means the things we do are of real value to others.

Offer someone the opportunity to rebuild a company or reinvent an industry as the primary incentive, and it will attract those drawn to the challenge first and the money second.

The primary ingredient for progress is optimism. The unwavering belief that something can be better drives the human race forward.

Make it about them, not about you.

The value of emotions comes from sharing them, not just having them.

A why has to be for others. It's something you give to the world. It's the reason your friends love you because this is the thing that you give them and it fulfills them. This is the reason your clients love you or your fans love you because you give them something. It's something to offer, that's what the why is.

Nobody writes a book to get rich. It's like speaking.