When you start with why, which decision you make becomes very easy. It is so hard to do when you may suffer a short term loss or you may lose out on some short term gain. But in the long run it's way more powerful and way more stable.
Simon SinekI don't care about convincing the people who think I'm naive or an idiot. I'm interested in how do I inspire the people who are open-minded that there's a different way of seeing the world.
Simon Sinek