We are only in charge when we are willing to let others take charge.

It is better to disappoint people with the truth than to appease them with a lie.

Start with why. And work really hard to make sure you're consistent.

Most organizations only focus on WHAT they do and HOW they do it - tactics and strategies - and they aren't even aware that this thing called the WHY exists. Focusing on only two pieces of a three piece puzzle leaves an organization, or a career, inherently out of balance. Being out of balance, only operating on two of the three pieces, shows up in different ways - increased stress, loss of passion, obsession with what your competition is doing, being forced to play the price game, trouble differentiating. These are all signs that the WHY is missing.

During World War II, the pilot losses were staggering. In some bombing raids, as many as 80% of the planes that left did not return.

Focus on long term success but be willing to make short term adjustments to get there

Trust emerges when we have a sense that another person or organization is driven by things other than their own self-gain.