If we don't give things a try, nothing will get off the ground.
I'm very prescriptive about who I work with.
Start with why. And work really hard to make sure you're consistent.
I think most people are inherently interested in how their brain works, in what makes them tick.
I look for the hotels that have figured out the comfortable balance - a modern room that is well designed, and really clean sheets.
The challenge of the unknown future is so much more exciting than the stories of the accomplished past.