The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.
Simon SinekPurpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.
Simon SinekWorking hard for something we don't care about is called stress; working hard for somthing we love is called passion.
Simon Sinek